If you are unable to update your website frequently, a blog can be a viable solution to gaining web recognition and Google Pagerank. A blog can be used as a flexible tool when marketing your website. It can be a news feed, promoting new events or coupons on the site. It can also be a way to easily incorporate specialized landing pages (based on SEO titles) to your existing site.
There are a few things to keep in mind when working with SEO or creating a blog that is meant to draw in search engine traffic. The first of which is to ensure that your titles are phrased in a way that allows Google (and other search engines) to pick up key words. Always keep your content relevant. Posting frequently may seem to be beneficial enough to put whatever content you have up, but people will not stay on your site or bother to read your blog if the information is false, invalid, or otherwise unimportant.
Lastly, it is a wise idea to keep your blog looking like the rest of your website. A similar theme, or a customized layout, will allow readers to flow seamlessly from your blog to your business or personal page with ease. Integrating the RSS feed of your blog with other Social Media features like Twitter and Facebook is beneficial, as well.
For more information or assistance on creating your SEO blog, please contact Nicole Pasukonis at N.J. Creative Media, LLC.